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For introverted entrepreneurs and small business owners, this poses a challenge: With social media a key component in brand building, how do they manage the demands of social interaction with the need to take care of their own mental health
2 ADVANCE PRAISE FOR The Introvert Entrepreneur Filled with powerful stories from entrepreneurs in all stages of business, along with actionable advice, this book is an essential resource for introverts who choose to follow their entrepreneurial vision and carve out their own unique path. Susan Cain, cofounder of Quiet Revolution LLC and New York Times bestselling author of Quiet: The Power of Introverts in a World That Can t Stop Talking As a longtime introvert entrepreneur, I was thrilled to discover a toolkit of resources for others like me. This book shows how you can go your own way while still being true to yourself. You can be successful in business without shouting and you don t have to attend those boring networking events either. Chris Guillebeau, New York Times bestselling author of The $100 Startup and The Happiness of Pursuit I have always loved listening to Beth Buelow s engaging podcasts. What a treat it is for all of us to learn from her in this well-written and practical book. If you think only extroverts can sell or lead thriving businesses, you will change your mind after reading The Introvert Entrepreneur. Interested in joining the growing ranks of entrepreneurs This book is the definitive guide to have at your side. Jennifer B. Kahnweiler, PhD, author of Quiet Influence, The Introverted Leader, and The Genius of Opposites Having followed Beth s work and then reading The Introvert Entrepreneur, I ve realized that many of my ways of engaging with introverts were always based on my preferences rather than considering theirs. Now armed with increased understanding, I ve changed my style and am getting better results in my communications with them. This book now has a permanent home on my desk as a valuable reference. Christopher Flett, founder of Ghost CEO and author of What Men Don t Tell Women About Business and Market Shark As an introvert, entrepreneur, and salesperson, I have been waiting for a book like this one. I just didn t know it. Beth Buelow provides the essential guidance and encouragement for those labeled as introverts with the passion to grow their businesses. John E. Doerr, co-president of RAIN Group and author of Insight Selling: Surprising Research on What Sales Winners Do Differently Beth Buelow s gem of a book is a coach and mentor in your pocket that celebrates your strengths, facilitates your creative thinking, and cheers you along (quietly!), step by step, toward your entrepreneurial dreams. Buelow spurs you to unleash the best of what you have to offer from reflection to action, from your FUD (fear, uncertainty, doubt) to your prosperity perspective. Nancy Ancowitz, author of Self-Promotion for Introverts 2
3 Finally, a book about entrepreneurship that celebrates the gifts, skills, and strengths of introverted business owners. The stories, tools, and frameworks will guide and support effective, sustainable business growth for introverts in every type of business. Pamela Slim, author of Body of Work and Escape from Cubicle Nation In this book, Beth takes you on a powerful journey, dismantling each of the destructive limiting beliefs that most of us introverts have about why we can t be successful entrepreneurs. This book is an empowering triumph for quiet leaders. Rory Vaden, New York Times bestselling author of Take the Stairs and Procrastinate on Purpose What introverted dreamer wouldn t want a smart, successful mentor available in the quiet of their living room Beth Buelow is just that, and The Introvert Entrepreneur reaches introverts where they live: inside, with their hopes, fears, and questions. An indispensable guide. Laurie Helgoe, PhD, author of Introvert Power: Why Your Inner Life Is Your Hidden Strength With wisdom and compassion, Buelow teaches introverts not just how to survive the rigors of entrepreneurship but how their particular gifts and quiet strength can help them thrive and prosper. Sophia Dembling, author of The Introvert s Way and Introverts in Love 3
8 Read This First You are a walking contradiction. On the one hand, you are an introvert. You tend to prefer ample alone time. You appreciate blocks of uninterrupted time so you can focus. You enjoy going deep rather than broad in whatever catches your fancy. On the other hand, you are an entrepreneur. You are required to interact with employees, partners, clients, and customers on a regular basis. You must be accessible and responsive, even when it s not convenient. You have to wear multiple hats, taking on everything from product development to social media to finances. How can one person be both of these things and remain sane This book is an attempt to answer that question as well as give you, the introvert entrepreneur, tools not only to save your sanity but to build a business that feeds your soul. Since 2010, I ve been coaching introvert entrepreneurs those who own their own businesses and those who are intrapreneurs, assuming an entrepreneurial role within a larger company and there are certain challenges that come up over and over again. Here s how my clients typically describe those challenges: Networking: It s exhausting. People are just trying to sell to each other. It s full of small talk, schmoozing, and insincere invitations to get together sometime. Sales: I m not very good at it. I dread making calls. People will think I m bothering them. The phrase sales funnel makes me want to run for the hills. Self-promotion: It s challenging to talk about what I do without tripping over my words. I m hesitant to toot my own horn; I don t want to come across as bragging or arrogant. Collaboration: I tend to wait until the last possible minute to ask for help. It s a lot of work, bringing other people into my business and bringing them up to speed. And if I do start a partnership, I m concerned our personalities will clash. Energy: I m supposed to be out and about so much, but it wears me out. I need lots of downtime so that I have the energy to network and market my business. There don t seem to be enough hours in the day for it all. These entrepreneurs are not complaining or whining. They are simply noticing the areas that drain their energy and stall their progress. And while these challenges aren t unique to introverts, how introverts experience and navigate these challenges is unique. We work from the inside out. We internalize, analyze, and sometimes even become paralyzed by the energetic tug-of-war that goes on between our private introvert nature and our public entrepreneurial passion. 8
9 I have the fire, the drive, the know-how. But I ve been in the shadow of extroverts for so long, it s vulnerable to step out of the shadows and into the light. Helen Sanderson, owner, Quiet Room Designs The Introvert Entrepreneur: Amplify Your Strengths and Create Success on Your Own Terms does what no other book on introversion or entrepreneurship has done: It explores a range of entrepreneurial topics from an introvert point of view, including how your personality and energetic type play a role in building a sustainable business; fears, mindset, failure, and self-management; values identification; networking, marketing, and sales; creating community; and partnership and expansion. The Introvert Entrepreneur directly takes on the mistaken but prevailing assumption that entrepreneurial success belongs to the extroverts. This book shares the stories and lessons from introverts who have chosen to defy that assumption, built successful businesses, and created a way of life that honors their natural energy. Rather than seeing introversion as a liability (as most of society treats it), this book provides a road map for entrepreneurs who want to cultivate and amplify their natural, internal strengths. What many people, including introverts themselves, may not know is that the strengths and traits of the typical introvert curiosity, desire for depth over breadth, comfort with going solo, thoroughness and introspection, love of research lend themselves well to entrepreneurship. Introvert entrepreneurs such as Bill Gates, Larry Page, Mark Zuckerberg, Jeff Bezos, Tony Hsieh, Guy Kawasaki, and others have transformed our lives not by pretending to be extroverts but by applying their introvert strengths to their entrepreneurial endeavors. An introvert trying to be a fake extrovert is just that: a fake extrovert. If you choose to approach your business with that mindset, you won t solve your problem. You ll only feed the energetic tug-of-war between your private and public personas. The Introvert Entrepreneur acknowledges the particular roadblocks you may encounter when building a business. But it also takes a strengths-based approach to being a successful entrepreneur. Your introversion is a tremendous asset in ways that might not be obvious in our extrovert-leaning world. For instance, you may see yourself in several of these positive traits: Ability to focus and develop a depth of understanding Comfort with independent thought and action Capacity to listen and connect with people on an intimate level Active imagination and a strong creative streak Desire for knowledge, driven by curiosity Calm, steady presence during turbulent times Willingness to put other people and their vision in the spotlight 9
10 You may have read one of the many books that provides general information about the nuts and bolts of entrepreneurship. This book, however, focuses more on your relationship to the nuts and bolts, which is a critical link. It addresses the oft-heard lament: I know what to do, so why don t I do it We can be motivated and excited, but fail to execute on our passions. Successful execution for the introvert depends on being in alignment with one s energy and strengths. One of the reasons introverts choose entrepreneurship is so that they can live and work authentically, according to their rules... yet, so many of the rules are created by extroverts. Learning how to build a sustainable business that emphasizes authenticity, personal and professional relationships, and energy management while leveraging introvert strengths is difficult when much of the available information is provided from an extrovert framework. This book aims to fill that information gap. We re not going to dive deep into research or statistics; there are plenty of other resources that do an excellent job going into the mechanics of introversion or entrepreneurship. Instead, we re going to rely on practical advice, personal experiences, and lessons learned from introvert entrepreneurs at every stage of their journey. We ll dissect the fears, challenges, and opportunities that we encounter every single day. I invite you to see this book as your personal coach, mentor, and reality check. It s part cheerleader, part gentle push off the cliff. Meditate on each chapter or read the book all in one sitting. Make the most of the book s online resources. Reach out to the people who offered their wisdom to you through this book. And, as with any advice you receive about living as an introvert or building your business, some of what you read here will resonate and some of it won t. Take what works and leave what doesn t. With every growth opportunity, you get out of it what you put into it. I ve poured the best of my heart and mind into this book, and I invite you to do the same. 10 153554b96e
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